Social Marketing Producer

Date Posted: 11/30/2019

Job Description

Are you a creative phenom who watches Instagram Stories and scrolls through your Facebook or Instagram feed all day?  If you breathe creative and live on social media, this is the job for you.

KARE 11, TEGNA's powerhouse NBC station in Minneapolis/St. Paul, is looking for a Social Media and On-Air Marketing Producer to recruit viewers for our 10 p.m. newscast and improve social media engagement with our users nightly. The Social Marketing Producer will attend editorial meetings, make recommendations for social media content creation, conceive and execute posts, and produce TV ads that will more effectively reach our target audiences for broadcast, digital, and social.  The ideal candidate is an avid news consumer with a mind for marketing. 


  • Work with 10 PM talent on building their authentic social presence and increase engagement
  • Assist in the creation of native social content for their platforms
  • Create professional level TV ads (for broadcast, reformat for IG/Facebook Stories)
  • Create organic social campaigns to generate conversation around 10p show content 
  • Facilitate and monitor day-to-day livestreams, be able to translate that information into content
  • Respond in real-time to audience messages and comments
  • Create and curate IG Stories similar to Sunrise 
  • Create and post edited images, video and/or audio elements packaged for each KARE 11 social platform
  • Monitor social chatter and track trending stories via Chartbeat, Crowdtangle, Google Trends, Reddit and our social platforms. Communicate findings to newsroom.
  • Track and report social analytics
  • Adapting scripts and web stories to an authentic social voice

Job Requirements


  • Strong understanding of various social platforms and their advertising options – must be a native, frequent consumer of social content!
  • Experience in conversation-generating content creation
  • Creative writing and video production skills are a must
  • Track record of driving brand awareness, audience growth, reach, and engagement using organic and paid social media
  • Incredible eye for detail
  • Solid editorial and social media judgment
  • Fluency in social metrics and analytics tools
  • Natural sense of curiosity and willingness to experiment. Not afraid to push new concepts.
  •  Must be organized with the ability to work under constant time press
  • High Proficiency in the Adobe Creative Suite
  • Video editing experience 
  • Video shooting experience a plus
  • Paid media experience a plus
  • 1-2 years experience

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 62 television stations and four radio stations in 51 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.


Job Snapshot

About Us

KARE is more than a TV station; KARE is a news and information center reaching more than 85% of the Twin Cities each week through broadcast, social media, online, mobile apps and events.

All of us are here for something greater than ourselves – the opportunity to serve the greater good of our communities. Day in and day out, you will find people dedicated to improving our communities with passion in advocacy, pride in community service and above all, excellence in journalism. And this excellence transcends our on-air coverage.