Social Media Coordinator
at TEGNA

Date Posted: 4/26/2019

Job Description

10News WTSP, TEGNA’s CBS affiliate in Tampa/St. Petersburg, is looking for a dynamic social media expert to help engage our audience with our broadcast show content and talent on multiple platforms and optimize and grow the 10News WTSP YouTube Channel. The Social Media Coordinator will create engaging posts that take our audience on a journey and help our journalism reach a wider audience through edited images, video and/or audio elements based on station style guidelines. On YouTube, this person curates content, writes video headlines and descriptions with SEO in mind and executes strategies under the direction of the Managing Editor of Digital to grow subscribers, views, and revenue.

The ideal candidate has worked at a digital media company or has prior experience as the social media representative of a company. They love creating video, analyzing metrics, and coaching teammates. We’re looking for a strategic thinker who can design the next iteration of our digital video storytelling strategy on our YouTube channel and social media accounts. This person is a self-starter with excellent communication skills who thrives on experimenting with the latest tips, tools and research. The Social Media Coordinator will also create original digital content for WTSP's YouTube channel as directed by the Managing Editor of Digital.

 JOB RESPONSIBILITIES

  • Own station's social programming and maintain a consistent brand voice across different platforms.
  • Define social strategies under guidance of ME, Digital and Director of Content and help coach on-air talent with their social presence
  • Curate and optimize Youtube, Instagram, and Facebook
  • Plan, craft, publish, and monitor posts on social channels such as Facebook, YouTube, and Instagram
  • Work with the brand talent to develop social strategies and a truly authentic presence
  • Consult regularly with all content producers to define (and redefine) social strategy in the rapidly shifting social space
  • Monitor and engage in day-to-day social media and livestreams, be able to translate that information into content
  • Edit and post video content packaged for each social platform
  • Create weekly and monthly social media analytics reports
  • Identify new trends and products in social media, and test and advocate for change as needed
  • Other duties as assigned by the senior news leadership team

 

Job Requirements

WHAT YOU WILL NEED

  • 3 years of social media experience for a brand or agency
  • Track record of driving brand awareness, audience growth, reach, and engagement using organic and paid social media
  • Fluency and a passionate obsession with social media programming, metrics, and analytics tools
  • Ability to use Adobe Creative Suite with proficiency in Lightroom, Photoshop, Illustrator and/or Premiere or similar software
  • Strong Mac and PC software/OS proficiency
  • Ability to work independently and multi-task confidently under tight deadlines.
  • Ability to work a flexible schedule, including early mornings, nights, weekends and holiday shifts is a must.

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About TEGNA:

TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. Our purpose is to serve the greater good of our communities - through empowering stories, impactful investigations and innovative marketing services.  

As one of the most geographically diverse broadcasters in the U.S., TEGNA is a best-in-class operator with 49 television stations (including those serviced by TEGNA) and two radio stations in 41 markets from coast to coast. We are the largest owner of Big Four affiliates in the top 25 markets and reach one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 35 million across our digital platforms. Across Twitter, Facebook and Instagram, TEGNA's stations have over 25 million social followers.  TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards. 

 TEGNA also provides local and national partners custom, targeted and innovative campaigns through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service.  In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities.  For more information, visit www.TEGNA.com.  

Job Snapshot

About Us

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.