Social Media Coordinator
at TEGNA

Date Posted: 5/15/2019

Job Description

12News.com (KPNX-TV, NBC) in Phoenix is looking for an engagement editor to help lead our news coverage and develop our relationship with our audience. 

What makes a strong candidate for this job? You are knowledgeable about social media, customer service, and digital strategy. You thrive in a competitive breaking news environment. You think creatively about how to package content for different platforms and connect our talent with the audience. You show a willingness to try new formats and mediums – from GIFs to social videos to livestreams. Your content development instinct is guided by social media signals, analytics and news experience. You are a creative team player who looks for every opportunity to work across the newsroom to make great content tailored to all platforms. 

Duties and responsibilities:

  • Respond in real-time to audience questions and comments across all 12 News platforms
  • Aggressively cover breaking news for digital/social platforms through push alerts, live streams, social posts and web articles
  • Use social media strategically to elevate talent and station platforms
  • Analyze digital and social metrics to optimize strategy and efforts
  • Monitor social chatter and track trending stories via Chartbeat, Crowdtangle, Google Trends and our social platforms
  • Work with all newsroom departments on content coverage, broadcast-digital coordination and social listening
  • Assist reporters and anchors in the creation of native social content
  • Other duties as assigned

Job Requirements

Qualifications and skills

  • Bachelor’s degree in journalism, communications, or equivalent experience
  • At least two years of professional digital journalism experience
  • Ability to prioritize tasks in a high-pressure, fast-paced environment
  • Strong writing, editing and grammar skills
  • Ability to analyze audience and content trends using web and social metrics
  • Solid editorial judgement
  • Experience posting to and monitoring multiple social media channels, including Facebook, Twitter, and Instagram
  • Demonstrated experience working with broadcast reporters and producers to find and create content for all platforms
  • Basic image and video editing skills
  • Ability to work outside of normal business hours, including nights and weekends

KPNX 12News offers a competitive benefits package including health, dental, vision, EAP, flexible spending accounts, life insurance, holiday, paid time off, and 401(k). No phone calls, please. Due to the volume of resumes received, we are unable to provide updates on the status of individual applications.

  

About TEGNA:

TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. Our purpose is to serve the greater good of our communities - through empowering stories, impactful investigations and innovative marketing services.  

As one of the most geographically diverse broadcasters in the U.S., TEGNA is a best-in-class operator with 49 television stations (including those serviced by TEGNA) and two radio stations in 41 markets from coast to coast. We are the largest owner of Big Four affiliates in the top 25 markets and reach one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 35 million across our digital platforms. Across Twitter, Facebook and Instagram, TEGNA's stations have over 25 million social followers.  TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards. 

 TEGNA also provides local and national partners custom, targeted and innovative campaigns through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service.  In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities.  For more information, visit www.TEGNA.com.  

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

 

Job Snapshot

About Us

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.