VP of Sales and Marketing
at Ultra Electronics

Date Posted: 11/15/2019

Job Description

Job Description:

Ultra Electronics TCS is seeking a Vice-President, Sales and Marketing to work as a key member of the organization with responsibility for all aspects of sales and marketing for TCS’ Communications Systems business. Reporting to the Vice-President and General Manager, Communications Systems in Montreal, Canada, the VP Sales & Marketing will be responsible for leading all activities related to the capture of orders and new business, cultivating excellent relationships with clients and industrial partners, and building a successful sales and marketing team. He or she will develop and execute a sales and marketing strategy that maximizes the business potential of our current product line in our core US DoD market and accelerates our diversification and growth in international and adjacent markets.
  • Own and drive processes for winning business – including prospecting, opportunity qualification,
  • and proposal/bid preparation – to meet Company order intake, sales and profit objectives
  • Ensure key customer relationships are effectively managed to achieve business objectives
  • Develop and implement a marketing communications plan
  • Provide strategic, customer-focused input to the Engineering/R&D team, ensuring technology, product roadmap and pricing meets the market (customer) requirements
  • Identify and cement relationships with internal (other Ultra business units) and external (primes,
  • technology vendors, agents, distributors) partners to create ‘winning’ teams as appropriate
  • Gather, collate and translate market and customer intelligence into game plans that identify
  • opportunities and define robust strategies to position Ultra Electronics TCS’ tactical radio
  • technology and products for success
  • Identify acquisition targets to fuel growth, diversification and enhance our portfolio of solutions
  • Major contributor to TCS’ Strategic Plan
  • Major contributor to the marketing report for Head Office, monthly Sales Funnel review, and
  • monthly Business Performance Review
  • Marketing and Sales support to other business functions at TCS as required including Program
  • Management, Engineering, and Finance
  • Collaboration with Divisional Marketing Business Development managers and other Ultra
  • Electronics business units to enable cross-selling opportunities
  • Major contributor to the sales and marketing departmental budget including annual trade
  • shows/symposiums plan with a view to meeting business objectives and providing value for money
  • Manage a Sales & Marketing team covering the US DoD (Army, Marines, Special Forces, Navy, Air Force, Air Defense), 5-Eyes, NATO, MENA, Europe and APAC.


Required Skills:
  • 5+ years of progressive leadership experience in sales, marketing, product management, operations and technical leadership roles.
  • Possess a university degree in Engineering, Business or Marketing
  • Ability to obtain a US Government security clearance.  Security clearances are granted to U.S. citizens.

Desired Skills:
  • Possess an MBA
  • Excellent communications skills – interpersonal, oral, written
  • Significant experience and proven track record of managing successful marketing campaigns for
  • complex systems to government or large prime contractors in the defense and security markets
  • The ability to understand, communicate and market technology and product offerings with domain knowledge in communications systems for defense and security markets
  • A demonstrated ability to establish and develop effective relationships with key stakeholders
  • Military experience with an understanding of US DoD budget cycles and processes
  • International or culturally diverse leadership experience
  • The flexibility to work outside of normal business hours, travel frequently at short notice including to overseas locations and to the Montréal office
  • Building effective teams: blends people into teams; creates strong morale and spirit in his/her
  • team; shares wins and successes; inspiring and confident people management and leadership of
  • multi-disciplinary teams
  • Drive for results: can be counted on to successfully exceed goals
  • Negotiating: can negotiate skillfully in tough situations with internal and external groups
  • Approachability: is easy to approach and talk to; spends the extra effort to put others at ease; is
  • sensitive to and patient with the interpersonal anxieties of others; builds rapport well; is a good
  • Customer Focus: is dedicated to meeting the expectations and requirements of internal and
  • external customers; gets first-hand customer information and uses to improve
  • products and services; establishes and maintains effective relationships with customers and gains
  • their trust and respect
  • Strategic Agility: sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulate credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans
  • Listening: practices attentive and active listening; has the patience to hear people out; can
  • accurately restate the opinions of others even when he/she disagrees
  • Political & Government Savvy: can maneuver through complex political situations effectively and
  • quietly; is sensitive to how people and organizations function; understands how governments work and how to get things done
  • Exceptional Communication Skills: Open, candid, persuasive and effective. Able to communicate complex issues effectively and efficiently, both orally and in writing to a diverse audience.


Ultra Electronics TCS is a leader in the design, development and manufacturing of advanced tactical radio communications systems for defense, security and public safety applications and part of the Ultra Electronics Group. TCS has supplied multiple generations of innovative radio communications products and services to the U.S. Department of Defense (DoD), Canadian Department of National Defense (DND), UK Ministry of Defense (MOD), major prime contractors and the defense and security agencies of allied nations around the globe. TCS is headquartered in Montreal, Canada.

Ultra Electronics is a UK-based defense, aerospace, cyber security, energy, and transportation products group.  Ultra manages a portfolio of specialist capabilities, generating highly differentiated solutions and products by applying electronic, mechanical, and software technologies in demanding and critical environments to meet customer needs.

We offer medical, dental, vision, life, and disability insurance, health savings accounts, paid time off, and a 401(k) plan with a Company match.

This contractor and subcontractor shall abide by the requirements of 41 CFR 60–1.4(a), 60–300.5(a) and 60–741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

Reasonable accommodation statement: If you need an accommodation for any part of the application process, please email [Click Here To Join]

Job Requirements

Required Skills:
  • 5+ years of progressive leadership experience in sales, marketing, product management, operations and technical leadership roles.
  • Possess a university degree in Engineering, Business or Marketing
  • Ability to obtain a US Government security clearance.  Security clearances are granted to U.S. citizens.

Desired Skills:
  • Possess an MBA
  • Excellent communications skills – interpersonal, oral, written
  • Significant experience and proven track record of managing successful marketing campaigns for
  • complex systems to government or large prime contractors in the defense and security markets
  • The ability to understand, communicate and market technology and product offerings with domain knowledge in communications systems for defense and security markets
  • A demonstrated ability to establish and develop effective relationships with key stakeholders
  • Military experience with an understanding of US DoD budget cycles and processes
  • International or culturally diverse leadership experience
  • The flexibility to work outside of normal business hours, travel frequently at short notice including to overseas locations and to the Montréal office
  • Building effective teams: blends people into teams; creates strong morale and spirit in his/her
  • team; shares wins and successes; inspiring and confident people management and leadership of
  • multi-disciplinary teams
  • Drive for results: can be counted on to successfully exceed goals
  • Negotiating: can negotiate skillfully in tough situations with internal and external groups
  • Approachability: is easy to approach and talk to; spends the extra effort to put others at ease; is
  • sensitive to and patient with the interpersonal anxieties of others; builds rapport well; is a good
  • Customer Focus: is dedicated to meeting the expectations and requirements of internal and
  • external customers; gets first-hand customer information and uses to improve
  • products and services; establishes and maintains effective relationships with customers and gains
  • their trust and respect
  • Strategic Agility: sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulate credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans
  • Listening: practices attentive and active listening; has the patience to hear people out; can
  • accurately restate the opinions of others even when he/she disagrees
  • Political & Government Savvy: can maneuver through complex political situations effectively and
  • quietly; is sensitive to how people and organizations function; understands how governments work and how to get things done
  • Exceptional Communication Skills: Open, candid, persuasive and effective. Able to communicate complex issues effectively and efficiently, both orally and in writing to a diverse audience.

Job Snapshot

About Us

Ultra has established an excellent track record of winning new business worldwide and delivering customer satisfaction through the successful execution of contracts, despite the challenges of international competition. This success has only been possible by all involved in the business working together to meet our customers’ needs in an efficient and innovative manner.

The success which Ultra achieves in innovating to meet customer needs is based on the broad range of skills and capabilities of the Group’s employees. Ultra understands this and recognizes that the Group’s ‘right’ people are its most important asset. Ultra strives for an efficient organization with engaged and competent people.

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