Admissions Director/Marketing
at Volunteers of America

Date Posted: 11/7/2019

Job Description

Volunteers of America (VOA) has a passion for ensuring seniors have choices about where and how they age.

Horizons Care Center is a skilled nursing home and is part of the VOA family. We are located on the beautiful Western Slope of the Rockies at the base of the Grand Mesa. If you are looking for an opportunity to truly make an impact in a senior's life, then allow us to make an impact in yours.

Lets talk about our amazing incentive package!!

  • Referral bonuses
  • Retention incentives up to $5,000
  • Competitive benefits package


To serve as the primary facility representative facilitating the admissions process and procedure for residents and their families, facility staff and with referral sources so as to provide for ease and efficiency in the transfer of the residents to the facility. In addition, this individual will serve as primary liaison between the facility and the community at large in marketing the facility and increasing awareness of our programs and services. Will be responsible for coordinating admission inquires from referral sources and the public, serving as the initial facility representative in inquiring parties for admission; and maintaining relationships with residents and responsible parties. Partners with the Director of Social Services to ensure all objectives are met.


  • Serves as customer service representative for internal and external marketing efforts.
  • Assist Executive Director in the development of a yearly marketing plan and has primary responsibility for carrying out details of the plan. Assists in the development and implementation of marketing materials, complying with the organization’s graphic standards and messaging guidelines.
  • Supports and promotes the Volunteers of America branding campaign and fundraising efforts.
  • Serves as liaison between administration, nursing and social services when coordinating the admission process.
  • Handles referral calls and assists in the pre-screening process.
  • Responsible for communicating all admission information to concerned departments.
  • Responsible for communicating the state of admissions and the daily census to all concerned departments represented at morning report.
  • Documents all inquiries to determine number, principal referral sources and conversion percentages for telephonic and in-person inquiries. Develops statistics on operation and monthly activity of department, including admissions, discharges and inquiries.
  • Schedules facility tours for admission inquiries and serves as initial representative to inquiring parties.
  • Develops an understanding for the financial mechanisms related to each payer type to gain a clear understanding for the impact each admission has on the facility. Works with Business Office to ensure referrals have viable payer sources.
  • Coordinates resident admissions.
  • Works as an assistant to the Social Services Director 

Work Environment

  • The noise level in the environment is demanding.
  • Work area may be stressful; the employee is often on the move continuously, performing several job functions at once.
  • Exposure to blood, body tissue of fluids.
  • Exposure to hazardous waste materials, dust and loud or unpleasant noises.



Job Requirements


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Graduate from a post-secondary program, preferably social work or related degree; licensed where applicable by the State.
  • Ability to read, speak and write fluently in English; excellent communication and phone skills.
  • Ability and willingness to work flexible hours and on-call duties, such as during evenings and weekends, for planned activities or special events, family meetings and conferences, admission calls, admissions and tours.
  • Negotiation skills and ability to carry on several levels of reasoning at once during problem solving sessions; ability to think quickly and to write contracts and complex written arguments.
  • Ability to work with residents of varying levels of responsiveness.
  • Familiarity with word processing, data processing and computer entry skills to match existing clinical management software at facility.
  • Ability to utilize computers and other electronic devices for tasks such as timekeeping, in-servicing and documentation.
  • Ability to perform several job functions at once.

 EOE M/F/Vets/Disabled

Job Snapshot

About Us

Volunteers of America

At Volunteers of America, we are more than a nonprofit organization. We are a ministry of service that includes nearly 16,000 employees and more than 55,000 volunteers with a shared vision of a world where all people live in safety with social, emotional and physical well-being, spiritual fulfillment, justice and hope.

The national office is located in Alexandria, Va., part of the greater Washington, DC area. The headquarters includes executive staff and major office departments that have national responsibilities and provide support to local offices and Volunteers of America housing and senior living and care communities: communications, fundraising; public policy, finance, chartering, housing, volunteer services, program services and other operations.

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