Independent Living Sales Counselor
at Volunteers of America

Date Posted: 11/24/2019

Job Description

Position Summary

Follows-up on leads and sells apartments in the Community.  Responsibilities include, but are not limited to: interface with all leads and turn those leads into residents of the Community; follow procedures in lead tracking; keep current records of all leads and prospects as required by the Community; and meet predetermined monthly sales goals.

Essential Duties and Responsibilities

The following duties are normal for this position.  This list is not to be construed as exclusive or all inclusive.  Other duties may be required and assigned.

  •  Interact with all leads whether provided through advertising, public relations, referral, or personal contact and turn those leads into residents of the community through the use of professional selling skills.
  • Track leads, keeping accurate records on all leads and prospects.
  • Operates prospect tracking systems.
  • Strives to meet predetermined monthly sales goals.
  • Act professionally and honestly at all times in the representation of the Community concept of senior living.
  • Maintains consistent, close contact with existing referral sources.
  • Attends staff meetings and in-service training as required.
  • Follows all Community Policies and Procedures and Occupational Safety and Health Administration (OSHA) safety guidelines.
  • Protects privacy and maintains confidentiality of all company procedures, results and information about employees, participants and families.

Job Requirements


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skills, and abilities required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Educational Requirements and Experience

  • Degree in Marketing or related field preferred.
  • At least two to five years experience; retirement community sales preferred. 

Knowledge, Skills and Abilities

Language Ability

  • Ability to communicate effectively in writing and verbally, speaking the primary language of the members.
  • Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
  • Ability to write routine reports and correspondence.
  • Ability to speak effectively before groups of customers or Associates of organization.

Mathematical Skills

  • Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
  • Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

Cognitive Demands

  • Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
  • Ability to deal with problems involving several concrete variables in standardized situations.

Computer Skills

  • Ability to use Microsoft Windows, including Word and Excel. Ability to use email and the Internet. Ability to use client tracking and design software.


  • Must demonstrate an interest in working with a senior population.
    • Interacts with guests, members and staff in a courteous and friendly manner.
    • Supports organization's goals and values.
    • Balances team and individual responsibilities.
    • Exceptional telephone, clerical and customer service skills.
    • Detail oriented and excellent organizational and follow-through skills.
    • Effective sales, leadership and presentation skills.
    • Exceptional skills in customer service, oral and written communication.
    • Detail oriented and excellent organizational and follow-through skills.

Environmental Adaptability

  • Works primarily indoors in a climate controlled setting
  • Possible exposure to unpleasant odors.
  • Possible exposure to chemicals as identified in the SDS Manual
  • Continuous exposure to clients and/or family members who may be under stress.

Physical Requirements

The physical demands described below are representative of those that must be met by an individual to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the Associate is regularly required to walk; sit and talk or hear. The Associate is frequently required to stand and use hands to finger, handle, or feel. The Associate is occasionally required to reach with hands and arms.  The Associate must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close and distance vision.

 EOE M/F/Vets/Disabled

Job Snapshot

About Us

Volunteers of America

At Volunteers of America, we are more than a nonprofit organization. We are a ministry of service that includes nearly 16,000 employees and more than 55,000 volunteers with a shared vision of a world where all people live in safety with social, emotional and physical well-being, spiritual fulfillment, justice and hope.

The national office is located in Alexandria, Va., part of the greater Washington, DC area. The headquarters includes executive staff and major office departments that have national responsibilities and provide support to local offices and Volunteers of America housing and senior living and care communities: communications, fundraising; public policy, finance, chartering, housing, volunteer services, program services and other operations.

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