Marketing Specialist
at Volunteers of America

Date Posted: 11/22/2019

Job Description

Accelerate your career at Volunteers of America-Senior CommUnity Care PACE Center, Great Place to Work-Certified™!

Excellent benefits!

The Marketing Specialist, under the direction of the Marketing Manager, performs marketing and enrollment duties. Marketing duties include conducting presentations and education to potential and current referral sources, completing marketing activities such as information drives, event participation and more as directed. Enrollment duties include processing referrals and enrollments; and coordinating the intake process with Medicaid and the Interdisciplinary Team (IDT). Provides information and referrals to community agencies as appropriate.


1. Provides a minimum of 1 individual or group marketing presentation(s) to potential/current referral sources per week.

2. Maintains consistent, close contact with existing referral sources.

3. Updates and maintains all appropriate tracking systems and documentation in a timely and efficient manner.

4. Participates in a minimum of 5 marketing activities, e.g. senior fairs, brochure drops, applicable event participation, etc. per week.

5. Generates a minimum of 5 referrals per week for the Senior CommUnity Care of Michigan marketing and enrollment department.

6. Receives and provides information to referrals to the Senior CommUnity Care of Michigan Program; refers individuals to other appropriate resources as indicated.

7. Pre-qualifies potential participants via an intake in home, nursing homes, hospitals or other settings as part of the intake process at a minimum of 2 intakes per week.
8. Maintains current, written assessment and intake records inclusive of potential participant’s expressed wishes and the referral services provided, as appropriate.

9. Assists potential participants in managing their needs while undergoing intake and assessment process, including referrals to doctors and other community resources as appropriate.

10. Participates in Interdisciplinary Team meetings when potential enrollees are assessed for enrollment into the program for purposes of providing and clarifying information obtained during the intake assessment.

11. Provides alternative community resources to applicants who are not accepted into the program.

12. Assists with financial eligibility process for participants in conjunction with onsite Medicaid case worker.

13. Schedules an enrollment meeting with potential enrollees. Is responsible for reviewing and assuring that the enrollee understands the enrollment agreement material presented. Is responsible for reviewing participant’s rights and responsibilities and assuring that the participant and/or authorized representative understand these rights.

14. Collects data and prepares reports in accordance with Centers for Medicare and Medicaid Services (CMS) requirements or program requirements.

15. Assists in evaluating the intake and assessment process, identifying problem areas accordingly and making changes as recommended.

16. Contacts identified key referral sources regularly to discuss possible program candidates.

17. Maintain ongoing relationships with identified individuals and agencies to ensure a clear understanding of the program as a vital community resource.

18. Attends staff meetings and in-service training as required.

19. Follows all Senior CommUnity Care Policies and Procedures and Occupational Safety and Health Administration (OSHA) safety guidelines.

20. Protects privacy and maintains confidentiality of all company procedures, results and information about employees, participants and families.

21. Practices Universal Precautions and follows appropriate infection control procedures.


Job Requirements


1. Must have medical clearance for communicable diseases and up-to-date immunizations before having direct participant contact.

2. Must have a valid driver’s license and have means of transportation.

3. Must clear background check.

4. Education: Bachelor’s Degree in Business or a health or human services field required.

5. Experience: Two (2) years of experience in a sales or marketing role for a health care provider, or in an information and referral resource role with the senior networks.

6. Have a minimum of one year of experience in working with the frail or elderly population.

7. Skills and Knowledge:
• Ability to identify and follow through with referrals as well as identify new resources for referral.
• Ability to persuasively sell the benefits of the PACE model and process enrollments efficiently.
• Capitalize on market potential to reach established referral goals.
• Understand the importance of conversion rates and achieving budgeted census goals.
• Working knowledge of the Ingham, Eaton and Clinton counties communities’ health and social service delivery systems, and aging network.
• General knowledge of financing mechanisms such as Medicaid, Medicare, Prospective Payment Systems and Health Maintenance Organization/ Managed Care providing risk-based capitated systems.
• Ability to work under pressure of monthly deadlines and stay focused while gathering last minute information, appointments, information for Medicaid, Interdisciplinary Team(IDT) and families to meet enrollment goals.
• Excellent verbal and written communication skills, attention to detail, and public speaking skills.
• Ability to effectively communicate the benefits of the Senior CommUnity Care program to potential participants, families, outside agencies, community groups, professionals and the public.
• Excellent public speaking skills for large and small groups.
• Ability to work independently and exercise sound judgment.
• Ability to establish and maintain effective relationships with community members, referral sources and co-workers.
• Ability to maintain accurate records and to prepare clear and concise reports, correspondence and other written materials.
• Ability to work under pressure of monthly deadlines; to be able to remain focused while gathering last minute information, appointments, information for Medicaid, IDT and families in order to meet enrollment goals.
• Ability to utilize computers and other electronic devices for tasks such as timekeeping, in-servicing and documentation.
• Only acts within the scope of his or her authority to practice. Must meet a standardized set of competencies for the specific position description established by Senior Community Care and approved by CMS before working independently.

EOE M/F/Vets/Disabled

Job Snapshot

About Us

Volunteers of America

At Volunteers of America, we are more than a nonprofit organization. We are a ministry of service that includes nearly 16,000 employees and more than 55,000 volunteers with a shared vision of a world where all people live in safety with social, emotional and physical well-being, spiritual fulfillment, justice and hope.

The national office is located in Alexandria, Va., part of the greater Washington, DC area. The headquarters includes executive staff and major office departments that have national responsibilities and provide support to local offices and Volunteers of America housing and senior living and care communities: communications, fundraising; public policy, finance, chartering, housing, volunteer services, program services and other operations.

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