Job Description
JOB TITLE: Digital Marketing Consultant
JOB LOCATION: Springfield, MA (2x onsite, Tu and Wed)
WAGE RANGE*: $45-50/hr.
JOB NUMBER: 33101636
REQUIRED EXPERIENCE:
Adobe Creative Suite
3 plus years digital Marketing experience via FB, Instagram, youtube
Video/Reel experience preferred
JOB DESCRIPTION
The Digital Marketing Consultant is responsible for management of marketing campaigns, creating dynamic, personalized direct marketing communications resulting in conversion activity through customer engagement and nurture strategies, demand generation and sales to various distribution channels. Has technical experience with Marketing Automation and CRM Platforms, developing and executing on direct marketing strategies, and optimization via continuous testing. Makes recommendations from a channel perspective, influences decisions and participates in projects with cross-organizational boundaries, particularly within the company's Brand Activation & Engagement team and distribution channel partners. Consults with business partners in planning and executing strategies. Supports integration of marketing activities across channels.
Responsibilities include:
Manages direct-to-consumer marketing campaigns for the Customer Relationship Management digital marketing team, primarily via email, direct mail, mobile and in partnership with integrated marketing channel partners Most important experience is email with integrated marketing channel partners Processes data for email, mobile and direct mail campaigns; set up audits to ensure accuracy of files Leverages foundational marketing data layer, CRM, and Salesforce Marketing Cloud automation to develop automated, data-triggered communications in support of overall strategic goals Knowledge of SFMC/marketing automation journey set up, behavior and troubleshooting Works with cross-functional teams to define business and test data requirements Interfaces with various development teams to evaluate, maintain and innovate technical aspects of key marketing systems Develops marketing campaigns in accordance with best practices and SOPs to ensure performance is tracked and reported accurately and all response channels are properly functioning Monitors campaign results and makes actionable recommendations, optimizing marketing campaigns/workflows based on performance and adjusting campaign segmentation criteria.
Manage schedules and timelines to maintain campaign dates Contribute to continuous review of process improvements in campaign development, quality control, database analysis, etc.
Equal Opportunity Employer Veterans/Disabled
* While an hourly range is posted for this position, an eventual hourly rate is determined by a comprehensive salary analysis which considers multiple factors including but not limited to: job-related knowledge, skills and qualifications, education and experience as compared to others in the organization doing substantially similar work, if applicable, and market and business considerations. Benefits offered include medical, dental and vision benefits; dependent care flexible spending account; 401(k) plan; voluntary life/short term disability/whole life/term life/accident and critical illness coverage; employee assistance program; sick leave in accordance with regulation. Benefits may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.
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